The country with the best international image has been announced

Germany has been named the country with the best “brand image” according to a new study of 50 countries. It has leapfrogged the USA, which previously held the title. The Nation Brands Index, conducted in association with independent policy advisor Simon Anholt, conducts what it says is the world’s most comprehensive global nation branding survey, combining six dimensions: governance, exports, people, culture & heritage, tourism, investment and immigration. 

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