Sonoma County officials opted not to send mass alert on deadly fire

As fires that would prove devastating burned across the North Bay late Sunday, Sonoma County considered sending a mass alert to cell phones in the region to warn of the rapidly spreading flames. But county officials decided against it, worried that doing so might create widespread panic and hinder the ability of first responders to combat the blazes.

It’s unclear how much that decision might have affected area residents’ responses to the deadly wildfires, particularly since many cell phone towers were destroyed in the blaze, making such messages undeliverable. But it adds to concerns that some in the fires’ paths were not alerted about the danger, leaving them little time to flee.

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